Shineshow and CNR Mobile partner on mobile micromovies
Louise Duffy | 18-01-2013
Film and TV production operation Shineshow is to partner with CNR Mobile, China National Radio's IPTV and mobile operator, on a "Shineshow M-Maker Micromovie" section of CNR Mobile's service, offering more than a dozen micromovies to subscribers of all three mobile telecom operators, according to Marbridge Consulting.
China Mobile subscribers will be able to download the operator's Mobile Video client or log into the Monternet WAP portal to view the videos. China Telecom subscribers will be able to view the micromovies on demand from the operator's E-Surfing Video WAP portal, while China Unicom subscribers will be able to view the videos on China Unicom's 3G portal.
Shineshow has set up "Shanda M-Maker Micromovie Cinema" sections on more than a dozen leading Chinese video websites, including LeTV, Youku and Ku6 as well as on the services of traditional operators including Qinghai Satellite, MTV Chinese and Shanghai Media Group's New Entertainment Channel.