Cunard and P&O Cruises ships have confirmed the arrival of the 24-hour live sports channel ‘Sport 24′ across both fleets. Sport 24 is produced and distributed by IMG Media, a division of IMG Worldwide, the global sports, fashion and media company.

It is the first-ever dedicated 24/7 sports channel specifically designed for the cruise industry. The channel will be shown in public bars and lounges on board all three Cunard and seven P&O Cruises ships and will significantly extend the range of sporting events and the number of broadcast hours given over to sport on board.

2013 sporting events to be featured on Sport 24 will include live action from the Australian Open, Formula 1, US Open Tennis, Wimbledon, the British and Irish Lions Rugby Tour and football action from the Premier League and Bundesliga.

The channel will be delivered to the fleet via MTN-TV whose satellites provide up to 96 per cent worldwide coverage.