CNN plans Hispanic broadcast TV network, CNN Latino
Gabriel Miramar-Garcia | 21-01-2013
CNN is looking to build a US Hispanic-focused syndicated TV network for broadcast, dubbed CNN Latino, starting with a new eight-hour block of Spanish language programming.
The new network will air on broadcast and digital TV stations; a first carriage partner is LA station KBEH-DT. "The goal is to create an unwired network of stations," Cynthia Hudson-Fernandez, senior vice president and GM of CNN en Español and Hispanic Strategy for CNN US, told the Hollywood Reporter.
CNN also offers CNN en Español, a 24-hour all-news network on cable that reaches about 4.7 million homes in the United States. CNN Latino's goal however will be to reach deeper into the country's 60 million bilingual households, which are less likely than English-only homes to subscribe to pay-TV.
THR said that CNN has selected KTLA reporter Elizabeth Espinosa to host a nightly magazine show to anchor the block. Her show, Sin Limites, will cover news, lifestyle and entertainment.
"It really is a pioneering move," Espinosa told THR. "It's not Telemundo. It's not Univision. This is something CNN has been studying and evaluating the numbers."