Rogers crafts broadcast love letter for the opening of hockey season
Michelle Clancy | 21-01-2013
As the delayed National Hockey League season finally gets underway, Canadian pay-TV operator Rogers Communications is tailoring its programming and multimedia initiatives to showcase Canada's national game.
"At Rogers, we are thrilled that hockey is back. We live and breathe the game and eagerly look forward to the start of an exciting season," said Anthony Antonelli, senior director of sports programming, Rogers Communications. "Our customers are passionate about following their home teams first, and hockey fans should never miss a moment of the action."
Rogers is first offering customers a free preview of the NHL Centre Ice package from 19 to 31 January — the out-of-market sports package offers approximately 600 games across the full season. NHL Centre Ice is available as part of the Rogers Super Sports Pak, which also includes OHL Action Pak, NBA League Pass, MLB Extra Innings and a monthly subscription to Sportsnet magazine. Rogers customers can also purchase NHL Centre Ice à la carte for the reduced cost of $49.99 for a one-time fee for the full season.
Rogers-owned national sports channel Sportsnet meanwhile will offer NHL coverage across broadcast, radio, digital and print, including Sportsnet's Hockey Central Tonight, Hockey Central @ Noon, Sportsnet.ca and Sportsnet magazine.
On the mobile video front, Rogers wireless customers can catch CBC's Hockey Night in Canada on their smartphones. Meanwhile, the Rogers Anyplace TV mobile app for TV Everywhere features live CBC Hockey Night in Canada broadcasts of all national games. For $5 per month, the app provides five hours of viewing with overage charges of $1 per additional hour, but Rogers is waiving overage charges through 30 April.
The carrier also offers live tablet streaming of Sportsnet and CBC inside the home with the Rogers Anyplace TV Home Edition app.