LOVEFiLM beefs up UK OTT VOD content proposition with Channel 4
Editor | 22-01-2013
As the heat rises in the UK over-the-top market (OTT), Amazon’s LOVEFiLM has inked a deal with Channel 4 to add content from its 4oD video-on-demand (VOD) archive to bolster its competitive position.
LOVEFiLM now boasts over two million members for its service across the UK, Germany, Sweden, Denmark, and Norway, offering film and TV content deals with major studios including Miramax, Twentieth Century Fox, NBC Universal, Sony Pictures, Warner Bros, Disney, ABC, BBC, STUDIOCANAL and eOne.
Under the terms of the new deal with the UK’s fourth largest broadcaster, LOVEFiLM will offer streaming access to programmes such as Peep Show, Father Ted, The Inbetweeners and Friday Night Dinner. The new content will be collated in a specially-branded 4oD collection that will expand over time to include other Channel 4 shows including seven series ofShameless and every episode of The IT Crowd as well as classics including the BAFTA award-winningDrop the Dead Donkey, cult drama series Queer As Folk, and all four series of Teachers.
"We're very proud of our rich archive of shows on 4oD and we're delighted to find another platform for many of them on LOVEFiLM,” said Sarah Rose, director of commercial & business development at Channel 4, commenting on the deal. “Our growing mix of classic comedy, drama and documentary spanning 30 years of broadcasting complements LOVEFiLM's already diverse range of great programmes and films."
LOVEFiLM managing director Jim Buckle added: "Our TV offering has gone from strength to strength and this deal will bring even more iconic British content to the service. We're proud to offer more diverse and exciting instant television programming to our members than any other subscription service."