Nueve gets on board Ono
Iñaki Ferreras | 25-01-2013
Ono is to offer Mediaset España's newest women's channel Nueve, which will replace Nova in cable operator's grid, according to Neeo.es.
Nueve was launched in December 2012 as a channel complementary to Mediaset España's other women's channel Divinity. Whereas Divinity offers repeats of American TV series already seen on conventional TV channels such as Desperate Housewives and Sex in the City, Nueve broadcasts competitions, telenovelas and talent shows, addressing a more conventional target audience.
Nueve directly competes with Grupo Planeta's Antena 3's Nova, the other women's channel in Spain's TV landscape.