AOL, Discovery seal licensing deal
Editor | 28-01-2013
Aiming to give an added boost to its online video strategy, Internet giant AOL has formed a strategic partnership with Discovery Communications, the world's No 1 non-fiction media company.
Video is a key plank in AOLís attempts to rebuild its once leading status in the online world, and January 2013 studies by comScore and Nielsen have shown that its estates are currently attracting 692 million video content views from 162 million Americans.
Under the terms of the new deal, the content owner will make available short-form videos from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Military Channel to The AOL On Network's library of more than 470,000 premium videos.
Furthermore, content from Discovery's networks will also be programmed into The AOL On Network's 14 channels and shared across the AOL On video hub which was launched in April 2012. The AOL On Network and Discovery will offer content from Discovery and Revision3's recently launched online video series, DNews.
"Discovery Communications always has been committed to engaging audiences on all consumer distribution platforms, which are supported by a strong business model," commented Rebecca Glashow, senior vice president, digital distribution and partnerships, Discovery Communications. "This partnership with The AOL Network not only introduces new audiences to our award-winning programming, but allows loyal fans access to clips from all of their favourite shows. It is a terrific complement to our current array of multi-channel video services."
"We've long been advocates of the idea that content providers need to distribute their offerings to multiple platforms in order to maximise exposure and ROI," added Ran Harnevo, SVP of The AOL On Network. "Over the last few months, we've seen this vision rewarded through market traction and recognition, although there's no better validation than when an industry leader like Discovery turns to us to help distribute their video content around the Web."