ITU ratifies new online video codec to ease pressure on global networks

Editor | 28-01-2013

The International Telecommunication Union (ITU) has agreed on a new video coding standard designed to address the growing issue of network pressures as online video proliferates.
Indeed, the United Nations' agency for information and communication technology is confident that the new codec, building on the H.264/MPEG-4 AVC standard, will considerably ease the burdenonglobal networks where it suggests that video accounts for more than half of bandwidth use. It claims that the new High Efficiency Video Coding (HEVC) will need only half the bit rate of its predecessor, ITU-T H.264 / MPEG-4 Part 10 Advanced Video Coding (AVC), which it calculates currently accounts for over four-fifths of all Web video.
Somewhat bullishly, the ITU claims that the deployment of HEVC will “unleash a new phase of innovation in video production spanning the whole ICT spectrum,” from mobile devices through to UltraHD TV services when they arrive. It adds that HEVC-based systems will provide a “flexible, reliable and robust solution, future-proofed to support the next decade of video.”
Explained Dr Hamadoun I Touré, secretary general, ITU: “ITU-T H.264 underpinned rapid progression and expansion of the video ecosystem, with many adopting it to replace their own proprietary compression codecs. The industry continues to look to ITU and its partners as the global benchmark for video compression, and I have no doubt that this new standard will be as effective as its predecessor in enabling the next wave of innovation in this fast-paced industry.”
Already, companies including ATEME, Broadcom, Cyberlink, Ericsson, Fraunhofer HHI, Mitsubishi and NHK have displayed implementations of HEVC.