Smart Face racks up 30 countries, Argentinian success

Gabriel Miramar-Garcia | 29-01-2013

Dori Media Group has announced that it has sold Smart Face Lo Sabe, No Lo Sabe to 30 countries in the past six months.
The show places contestants and members of the public in a trivia game situation where contestants are asked questions which they are not allowed to answer themselves. Instead, to win a cash prize, contestants must ask a random member of the public to answer their questions on their behalf.
The show was created by Oded Menashe, an Israeli formats creator and host.
The show has been highly popular in Argentina, where it started out as a segment of an already existing show. It increased the Argentinean Network's ratings by 30%. A full programme was subsequently commissioned and its ratings success led to its first season being extended to 110 episodes.
Similarly, when the show was sold to the Cuatro channel in Spain, the channel's average audience share on prime time doubled during the show's slot. Cuatro Spain has already aired more than 100 episodes of the show and the season is still going strong.
Smart Face Lo Sabe, No Lo Sabe was most recently sold to Indie TV UK. The show has also been sold to Endemol for Denmark, Finland, France, Norway, Poland, Russia & CIS and Sweden. The show is currently on air on City TV in Colombia, and it has also been optioned to Belgium as well as sold to Eyeworks in French-speaking Belgium.
"The success we are experiencing with Smart Face Lo Sabe, No Lo Sabe is down to steps we took some time ago to broaden our catalogue into exciting new genres," said Nadav Palti, president and CEO of Dori Media Group.