Amazon Kindle dominates Android tablet growth in US

Michelle Clancy | 29-01-2013

The United States is dominating the Android tablet race, with Amazon's Kindle Fire family of tablets leading the way, accounting for a full 59% of all Android tablets, according to Localytics.
In fact, outside of the United States, the Kindle Fire practically doesn't exist 89% of Amazon's family of tablets are in America, with most of the rest in Great Britain. After those two, no other country has even 1% of worldwide Kindle Fires.
"While Amazon's issues achieving international distribution of their hardware have been widely reported, it is interesting to note that should they get the distribution part right, their US success suggests they could quickly dominate the Android tablet market worldwide," Localytics said. "Even in Canada, which is often the first non-US country to receive an American company's products, the Kindle Fire is currently unavailable."
In the meantime, any Android developer with a focus on tablets should be distributing their apps in the Amazon App Store. The degree to which Amazon has dominated its most serious geographical market should speak to the future potential, and since Google Play is unavailable on the Kindle Fire family, adding Amazon's App Store as a distribution channel is important.
The numbers are based on usage of apps with Localytics analysis and marketing data installed on them. Localytics said that in total there are 500 million+ unique devices running that software.