Viggle social TV claims 1.8 million subscribers
Michelle Clancy | 29-01-2013
Since its launch six months ago, more than 1.8 million Viggle subscribers have registered for the social TV service, and have checked into TV shows 151 million times.
It also more than doubled the number of monthly active users from 233,607 in October 2012 to 493,475 so far in January 2013. To be a monthly active user, a Viggler must earn or use a point in the month, beyond just registering.
In the last 12 months, Viggle has given away more than 1.3 million individual rewards, including those from major retailers such as Amazon, The Gap, Best Buy and Sephora. During this time, Viggle has conducted 28 sweepstakes, giving away 41 million Viggle points, a trip to Hollywood, a 3D HDTV package and an all-expenses paid trip to Sunday's big game in New Orleans.
"During this past year, we continued to add new product features - helping transition Viggle's social and real-time engagement experience," said Greg Consiglio, president and COO. "Adding to our popular features we have recently provided our members with an even more enhanced television viewing experience by being able to check-in, chat and play along, in addition to getting rewarded for watching their favourite shows."
Vigglers earn real rewards by checking into their favourite TV shows using the free Viggle app, available for download in the App Store or Google Play. The Viggle app listens to what is on TV and Viggle points accumulate for every minute watched; members can accumulate even more points for engaging in real-time experiences while watching their favourite shows and sporting events.
"More and more of our customers are becoming habitual Vigglers because they receive exclusive benefits when using the Viggle platform," said Alex Kaplan, vice president of marketing at DirecTV. "We're excited to celebrate this first year with them as we continue to provide our customers with the best Viggle experience."