House of Cards finally goes live on Netflix, free to all

Michelle Clancy | 03-02-2013

The long-awaited debut of Netflix’s original series, House of Cards, is here. The series debuted on 1 February in all Netflix territories, and, using the demand for the show as a loss leader, the streaming giant is making the first episode available to everyone for one month, even non-customers.

"The creative team in front of and behind the camera have delivered a riveting 13-chapter narrative that we're proud to present to Netflix members today," said Ted Sarandos, chief content officer at Netflix. "By offering the first episode for free, including to non-members, we are opening up this fascinating world for everyone to see and are confident they'll want more."
The company is employing the all-at-once strategy that it hopes will differentiate it from linear offerings: Netflix members are now able to watch the entire 13-episode first season of the drama series, so they can view it in whatever order they wish.
House of Cards is based on the BBC miniseries of the same name and stars Kevin Spacey, Robin Wright and Kate Mara as they navigate the back halls of greed, sex, love and corruption in modern Washington DC. The series orbits Francis Underwood (Spacey), the House Majority Whip, and his equally ambitious wife Claire (Wright).
Director David Fincher (The Girl with the Dragon Tattoo, The Social Network), directed the first two episodes; screenwriter Beau Willimon and Eric Roth directed the rest.