BBC offers mobile sport app to international audience

Editor | 07-02-2013

Reflecting the huge interest that there is for British sports, especially Premier League football, the BBC has launched a sports mobile app for iPhone and iPod touch devices across the globe.

The launch is part of a major overhaul to the mobile proposition of BBC’s international website, devices account for a third of all traffic to the international sport site, with this figure rising at weekends, and at times mobile can account for around 40% of all visits.
The new enhancements will include the introduction of the latest responsive design, meaning that the site will now automatically scale to fit different sized screens, whether they use a feature phone, smartphone or any mobile or tablet device up to 7” in size.
Mobile sports content is already a large traffic driver for the BBC, and one which gives it a competitive edge in international markets, claimed James Montgomery, controller of digital and technology, BBC Global News. Commenting on the new move, he added “Thanks to our responsive mobile site, now with the launch of our international sports app for iOS devices we are giving users another simple way to get the content they love.”
The new app will offer global audiences news, live scores, stats, commentary and analysis. It includes a dedicated mobile football live scores section that provides a league-by-league overview of the latest scores and goal scorers at a glance, with dedicated match pages for more in-depth information, bringing together starting line-ups, match stats, live text commentary and the post-game report. A fixtures and results section has been developed to help users keep on top of all the major UK and international football competitions by selecting any day in the season from the app’s calendar.