3net marks second anniversary with 40 million households
Michelle Clancy | 07-02-2013
3net, the joint venture 3D network from Discovery, Sony and IMAX, is marking a milestone for its second birthday: 3net programming is available to more than 40 million US households across five programme distribution affiliates, including DIRECTV, Comcast, Service Electric Cablevision and Netflix.
3net said that it has benefited significantly from the rise of 3D TV adoption, with 3D televisions penetrating almost a quarter of all homes in the US. By contrast, HD television had achieved low single-digit household penetration at the same point in its evolutionary cycle more than a decade ago, the company pointed out.
"With 3D televisions already in nearly 25 million US households — and industry predictions of dramatic in-home 3D growth this year — we celebrate our second anniversary with a continued commitment to meeting the ever-growing consumer appetite for high quality, original 3D television content," said Tom Cosgrove, president and CEO at 3net. "We're proud to make our unique brand of immersive, original 3D programming available to more than 40 million US homes, and we look forward to further growth in the in-home 3D market as more consumers embrace the format - particularly as the electronics industry continues to include 3D as a feature available in nearly all of the new television models available to consumers this year, including every UHD/4K set coming to market."
3net was launched in the US on 13 February 2011, and this February it premieres its thirtieth native, original 3D series — a worldwide first in the industry. 3net also recently launched 3net Studios, focused on increasing the distribution of its native 3D and 4K content available to consumers around the globe through a broad array of international distribution partners.