Intel throws down gauntlet to Goggle, Apple with online TV service

After spending the last year or so hinting at seeking out TV as its next key market, even hiring one driving forces of the iPlayer, Intel has unveiled plans to launch online TV services later in 2013.

Speaking at the D: All Things Digital conference, Corporate VP & GM, Intel Media—and former BBC Director of future, media and technology—Erik Huggers revealed that it is to launch a set top box offering access to live TV and on-demand services that it will sell directly to customers.

Huggers told delegates: “We will deliver a new consumer electronics product under a new brand and working with the entire industry to figure out how we get live TV to consumers over the internet…Intel is very interested in getting into the consumer businesses; we’ve taken a leap of faith that the time is here.” Huggers did not reveal what specific content would be on offer nor did he offer insight into any specific business model.

Since its inception in October 2011 the Intel Media unit has said that it will work “with media and entertainment industry partners to deliver breakthrough media experiences on consumer devices.” When it does launch Intel will find itself going face to face with the likes fellow IT giants Apple and Google who have to date struggled to make any telling impression on the TV industry.