Ben Taverner appointed sales director at Sportfive France

Pascale Paoli-Lebailly | 22-02-2013

Sportfive, a Lagardère Unlimited subsidiary company specialised in the management of marketing and media rights, has appointed Ben Taverner, a sports and stadium solution marketing specialist, as sales director.

Taverner will be the head of sales for all marketing products in France, and will be in charge of the commercialization of the naming rights for the Juventus Stadium. He will report to CEO Vincent Tong Cuong.
Taverner, 41, was previously sales director of the Juventus football club, where he was in charge of stadium sales and marketing.