MWC 2013: Ericsson claims first complete LTE-based solution for broadcast video
Editor | 26-02-2013
Support for broadcast quality mobile TV experiences has been among the key claims for LTW networks, and Ericsson is enabling such with an infrastructure it claims will revolutionise video delivery and address demand for TV anywhere.
Ericsson says that its new end-to-end LTE broadcast solution offers a unique combination of three new standards — eMBMS, HEVC and MPEG DASH — and can enable the delivery of high quality video content to anyone, anywhere, anytime, without buffering.
The communications technology giant believes that there is a pressing need to provide such services. It cites research suggesting that as consumers demand access to their media content on all of their devices, TV and video traffic will set to dominate networks and grow from 40-90% of mobile traffic within the next three to four years. The result, it concludes, is increasing pressure on operators to enable their customers to enjoy the TV anywhere experience, while at the same time managing network costs and efficiency.
As a response, Ericsson asserts that its new LTE broadcast solution "lifts the video experience to a new level" and can offer the highest quality mobile video content for popular events with guaranteed delivery. The business benefit to operators and their media partners is said to be the ability to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue.
Already Ericsson has signed up two of the world's leading mobile operators — Verizon Wireless in the US and Telstra in Australia — for the new infrastructure.
The former plans to launch media services over LTE for entertainment and sporting events beginning in 2014. "Verizon plans to introduce Ericsson LTE Broadcast to give sports fans a whole new experience while watching a game. We see new opportunities in this technology for sports, concerts and even distance learning and college classes, revealed Parissa Pandkhou, director - advanced solutions, Verizon.
For its part Telstra has committed to commence trials on its live network in 2013. Mike Wright commented: "The trial will show how we can improve the delivery of video to customers who want to enjoy the video content on the move. The key for this solution is the greater network efficiency it will provide, ensuring we will be able to meet a critical business imperative of giving our technology savvy customers the services they want."