ESPN to bring Liga MX football to English language cable
Gabriel Miramar-Garcia | 05-03-2013
ESPN has reached a multimedia rights extension with Azteca América to air Liga MX, Mexico's premier national soccer league, and Copa MX, the nation's football cup competition, in the United States through to 2015.
The agreement enhances ESPN's multimedia coverage of Mexico's top soccer properties by placing, for the first time, Mexican club matches on ESPN's English language networks (ESPN2 and ESPNEWS), adding more matches on ESPN Deportes in Spanish, as well as adding highlights rights across ESPN's English language and Spanish language studio programming and digital platforms.
Through the remainder of the 2013 season, ESPN2 and ESPNEWS will combine to air more than a dozen Liga MX matches featuring some of the league's most popular clubs, including Chivas del Guadalajara, Club América, Cruz Azul and Pumas.
The agreement also grants ESPN Deportes more Liga MX matches every season. With the expansion, the network will televise more than 60 Liga MX games through the 2013 season. ESPN Deportes will continue to offer coverage of select Copa MX matches. Both properties will also be carried on ESPN Deportes+, the ESPN3 broadband extension available on ESPNdeportes.com.
ESPN3, the company's live multiscreen sports network available to 83 million homes online at WatchESPN.com, on smartphones and tablets via the WatchESPN app and through ESPN on Xbox LIVE to Gold members, will carry select Liga MX games in English and Spanish, as well as CopaMX games in Spanish.
"Liga MX has become one of the most competitive and popular soccer leagues in Latin America with a growing number of Mexican and American star players," said Freddy Rolón, vice president of ESPN Deportes programming and business initiatives. "Adding more club matches in both languages allows us a greater opportunity to reach the widest possible audience while strengthening our commitment to serve US Hispanic fans across all of our platforms."