NAB 2013: Harris enhances NetGain with data mining, analytical and mobile capabilities

Editor | 13-03-2013
Digital media solutions provider Harris Broadcast is to launch at NAB what it calls the industry's first 'out-of-the-box' media business intelligence solution that offers what it claims will be 'unparalleled' foresight into future revenue-generating opportunities.
Harris says that the new enhanced version of its NetGain business intelligence and analytics solution can enrich business intelligence for media executives and sales teams with new analytic tools that improve insight into current business and advertising models.
"Broadcasters today need to optimise their inventories beyond over-the-air channels and across the Web, mobile and other digital media opportunities," said Harris Morris, CEO, Harris Broadcast, explaining the rationale for the enhancements. "They also need to visualise the total trend versus looking separately at television spots versus digital. NetGain ensures that broadcasters, cable networks and other media groups can achieve a complete view of their businesses as opposed to a siloed (sic) approach, while enabling visibility into future results based on multiple scenarios."
The new NetGain v2.4.2 is said to be designed to provide a visual analytics capability that gives broadcasters and media organisations the ability to pull data from many sources proactively, and compare and analyse that data to fully understand current business landscapes. Users can also publish the generated dashboards and reports to mobile devices, via e-mail or portal. New so-called visual foresight tools use predictive analytics to generate forward-looking metrics, from anticipated earnings to potential media buys for advertisements.
NetGain users can also now directly import data from Salesforce to better track and measure advertising campaigns across multiple channels. The enhanced version can also perform analytics on Facebook user data so that media companies have the advanced capability to analyse viewing audiences and enhance advertising placement. It also claims more than 300 predefined data mining and predictive analytics functions.
A new mobile capability provides for a sales-enablement tool for account executives on the go with interactive dashboards on tablets and other mobile devices detailing business performance.