The Good Wife heads for Amazon, Hulu, local TV syndication and Hallmark Channel
Michelle Clancy | 14-03-2013
CBS is windowing the off-network rights for The Good Wife with multiple distribution partners across Amazon, Hulu Plus, the Hallmark Channel basic cable network and broadcast television stations.
"This is an off-network model for a unique serialised show in today's television ecosystem," said Leslie Moonves, president and CEO at CBS. "It uses creative windowing to serve the content needs of best-in-class partners while realising the full syndication value for a high quality series. In addition, the potential for catch-up viewing across multiple platforms can provide incremental value to future broadcasts on the CBS television network."
As part of an agreement with Amazon.com, the first three seasons of The Good Wife will be available on Amazon Prime Instant Video beginning 14 March, with season four coming to Prime Instant Video later this year.
"The Good Wife has consistently been one of the strongest sellers on Amazon Instant Video, so we know our customers love the show," said Brad Beale, director of digital video content acquisition for Amazon. "We are excited to be the first to offer seasons one through three of this great CBS series to Prime members, and then later this year Prime members can enjoy season four."
As part of an expanded agreement with Hulu, previous seasons of The Good Wife will be available to Hulu Plus subscribers in September 2013. This builds on previously announced licensing agreements between CBS and Hulu for library content and for CBS- produced programming that airs on The CW.
The Hallmark Channel meanwhile will have the off-network cable rights to present The Good Wife.
"With 80 Emmy Awards and dozens of Golden Globes, Hallmark's contributions to television are unparalleled," said Bill Abbott, president and CEO at Crown Media Family Networks, Hallmark Channel and Hallmark Movie Channel. "Hallmark Channel's audience is very reflective of CBS's, and as our network enters the arena of creating original, primetime scripted fare, we look to TV programmes like The Good Wife as the type of award-winning, quality series we value and want to emulate."
In addition, The Good Wife will be available to local television stations for a weekend broadcast syndication window beginning in September 2014. CBS said that it sold the rights to the CBS affiliates as the flagship broadcast group and to other stations of all affiliations, currently covering 85% of the country.
"This is a syndication roll-out that's a great match of programme with partners," said Scott Koondel, chief content licensing officer at CBS. "The Good Wife episodes have been popular on Amazon's electronic-sell-through (EST) service, and addictive serialised dramas like this perform very well on Hulu Plus. Meanwhile, the Hallmark brand has always been associated with quality and prestige, and The Good Wife is one of the most honoured, critically acclaimed and talked-about shows on television – and, of course, it's a series that has always performed well on the CBS-owned stations."