Netflix finally adds Facebook integration
Parent Category: News | 14-03-2013
Celebrating the revision of a law previously preventing public disclosure of private video-watching activity, Netflix is looking to leverage the power of Facebook with new social features that allow US users to share what they've watched from within Netflix and discuss it with friends.
Netflix has offered social features to its international members for more than a year. The introduction of Facebook integration in the US became possible when Congress updated a video sharing law earlier this year.
Netflix streaming members in the US can link their Netflix account to Facebook, so that Netflix members can see what their friends have watched by adding new 'Friends' Favourites' and 'Watched by your friends' rows to Netflix.
"There are few better ways to find a movie or TV series you'll love than hearing about it from your friends," said Tom Willerer, vice president of product innovation at Netflix. "Facebook already makes it easy for our international members to connect with friends over TV shows and movies and we're thrilled to now bring this experience to our US members."
Netflix members will see an option in Netflix to connect to Facebook and can agree to share their activity. After doing so, rows with titles watched by friends will display on any device that streams from Netflix, provided these friends are also connected. By default, members share what they watched only on Netflix. Members can opt to also share to Facebook by changing their Netflix 'Social Settings' on Netflix.com. The Facebook connection can be disabled at any time.
The Netflix social features will evolve, with new capabilities being tested regularly. Upcoming tests include capabilities to allow members to explicitly share their favourite titles on Facebook and discuss them with their friends.
"People naturally talk about TV shows and movies and love to share their experiences," said Willerer. "Through the Netflix/Facebook integration we want to let Netflix members express themselves on Facebook and provide a digital version of the proverbial water cooler."
"Over the years, Netflix has deepened its Facebook integration to enable people to discover movies through friends and to share what they're watching," said Facebook director of platform partnerships and operations, Justin Osofsky. "With their integration, Netflix has a new opportunity to reach the more than one billion people on Facebook. We look forward to Netflix continuing to integrate with Facebook and offering their community rich ways to discover movies and TV shows with their friends."