Penske inks blinkx partnership to enhance VOD search and monetisation

Editor | 19-03-2013

Digital media company Penske Media Corporation (PMC), whose brands provide original entertainment, lifestyle, beauty, and technology content, has announced a partnership with video engine provider blinkx to boost the value of its services.
Claiming to be a pioneer in video search technology, blinkx boasts that it has built a reputation as the smartest way to find rich media on the Web, signing up more than 800 partners and indexing over 35 million hours of video and audio content to date.
For its part, PMC's portfolio includes Variety, Deadline, ENTV, PMC Studios, Movieline, TVLine, Hollywood Life, BGR,, and OnCars, along with award shows including the Breakthrough of the Year Awards, Young Hollywood Awards, The Style Awards, as well as Variety's Power of Comedy, Power of Youth, and Power of Women events.
Under the terms of the new deal, blinkx will offer a number of PMC Studios channels to use its AdHoc platform to place contextually relevant advertising against content such as Beyond the Trailer, which gives users the inside track on Hollywood's hottest movies and trailers, as well as audience movie reviews.
"Most moviegoers are no longer waiting for a highly anticipated trailer to play in theatres," said blinkx CMO Julia Blystone. "Our audience wants to watch the latest in entertainment as soon as it's available, and is looking for more than just a simple preview, which makes Beyond the Trailer a perfect channel to launch our partnership with PMC."
"PMC Studios' partners create high value video in the world of entertainment and beyond. We're excited to share this great content on the blinkx platform," added Adam Wescott, vice president of network development for PMC Studios. "Grace Randolph's Beyond The Trailer is casual, consumable, relevant content for moviegoers, and more."