ThinkAnalytics appoints Americas marketing head, bolsters sales team
Michelle Clancy | 19-03-2013
ThinkAnalytics, maker of the multiplatform TV search and recommendations engine, today announced new executive appointments to the company's executive and North American sales team and a strengthening of its US-based resources.
Michael Pohl has joined the company as a member of the corporate board of directors and strategic director for marketing and business development for Americas. Also, Nancy Pingitore has been named vice president of sales. Additional appointments have also been made in the North American based development and support teams.
Pohl will focus on marketing and business development activities in the Americas and provide strategic direction for the company's expansion into new markets. Pingitore is charged with overseeing key customer accounts and partnerships throughout the US, working closely with Michele McGarry, vice president of marketing and business development for North America.
"Our large-scale deployments have proven that delivering better TV recommendations has a profound impact on business results," said Eddie Young, chairman at ThinkAnalytics. "Michael and Nancy have both had tremendous success in opening sales channels for new technologies in this industry. With their help we will continue to hasten the deployment of intelligent navigation and personalised recommendations that drive home the business objectives of our operator customers and provide value for their subscribers."
Pohl is a 30-year veteran contributing to the cable industry's development and adoption of innovative technology. He is also chairman of the board for BlackArrow, as well as director of Ascent Capital Group. He was previously non-executive chairman of the board for BigBand Networks and a member of the Canoe Ventures advisory board.
Pingitore was previously vice president of distribution for the Tennis Channel where she helped expand the network's carriage across MSOs, telco and satellite providers.