WOWT-TV selects Trumba to beef up online presence
Michelle Clancy | 19-03-2013
WOWT-TV has selected Trumba Connect to power its online event calendars, with the goal of communicating local events of interest to communities.
Trumba Connect is an online event calendaring solution that helps organisations increase event awareness and attendance and better connects them with their audience via a hosted, interactive Web calendar, event submission forms and reporting services.
"Trumba-powered calendars provide media organisations the ability to maximise user-generated content through custom event submission forms and the ability to create custom calendar categories, reverse publish online event information into print products, download events into personal calendars and much more," the company said in a statement.
WOWT, which serves the greater Omaha, Nebraska, and southwest Iowa area, with a viewership of more than 596,000 households, solicits events from the public using Trumba's customisable event submission form.
"It's so easy for viewers to submit an event and even easier for us to approve and publish," says Kristen South, WOWT's emerging media manager. "We also really appreciate how easy Trumba is to set up. It was a seamless process to go from the practice/free trial to launching our live calendar. Once the calendar was set up, the maintenance is simple – it's just approving submissions or adding our own, should we decide to."
WOWT highlights featured events with photos, and customises how they display special events. Says South: "I love that we can designate the events that we sponsor with a box around them and draw special attention to them. I also like the email back to the person who submits an event – it takes all the questions out about whether we received it."