HD1 boasts strongest audience, strengthens line-up

Pascale Paoli-Lebailly | 20-03-2013
Claiming the strongest audience of the six new French DTT HD channels since their launch last December, with a 66% rise, HD1 is strengthening its line-up with the production of two new original short-form daily comedies.

The TF1 Group fiction channel has registered a continuous audience growth of its programmes based on cinema and TV drama.
Totalling 1.7% of audience share (in 25% of the population), the six new channels are led by HD1 at 0.5%, which is shortly ahead of M6 6ter at 0.48%.

Apart from new productions, HD1 is also enriching its offer with new movie titles and prestigious TV dramas in order to profit from the upcoming broadcast extension of the six DTT channels into western France.

"Our schedules are very simple and readable," HD1 president Fabrice Mollier commented. "First audiences confirm our strategy of rendezvous."