América Móvil garners Olympic broadcast rights for Rio, Sochi Games
Gabriel Miramar-Garcia | 26-03-2013
América Móvil has acquired the broadcast rights for the 2016 Olympic Summer Games in Rio de Janeiro, and for the Olympic Winter Games in Sochi, Russia, next year.
The company has acquired broadcast rights on all media platforms across Latin America, which includes Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
"In 2016 the Olympic Games in Rio will be a significant moment in Olympic history, and we are very pleased to have reached this important agreement to ensure fans across the continent are able to have the best broadcast experience of the Games," said IOC president Jacques Rogge.
The financial terms of the deal were not disclosed.
IOC finance commission chairman Richard Carrión, who led the negotiations, added, "We are delighted to have reached this agreement with América Móvil which is a new partner for the IOC. They demonstrated a clear passion for the Olympic values and are excited about the Games coming to Latin America in 2016. The IOC negotiates broadcast rights on behalf of the Olympic Movement, and we believe this is a great deal for our stakeholders. The agreement ensures there will continue to be free Olympic Games television coverage across Latin America, but also allows viewers the choice of following the action on other media platforms as well."