LG boosts 3DTV functionality with new connected TV app
Editor | 26-03-2013
The latest in a murmuring of activity regarding development of 3DTV has arrived in the form of LG's approval of 3doo’s Player App for download and installation on its line of smart TVs.
By installing the 3D media Player App, LG has extended what is claimed to be the world's only global 3DTV media and entertainment platform reaching ten million consumers in 87 markets.
3doo directly connects content providers, electronic manufacturers, movie studios, and television stations with end users in an open marketplace. The Player App is also available pre-installed on Panasonic's 2012 and 2013 VIERA 3DTVs globally, placing the 3doo platform alongside other premium entertainment services such as YouTube, Netflix, Amazon Instant Video and Hulu.
The company also plans to engage all owners of 3D smart TVs, 3D smart phones, tablets and mobile devices of all relevant brands worldwide as part of a strategy to expand its user base to a potential 60 million 3D TV units worldwide in Q2 2013, and more than 350 million by 2015. The company is also introducing 3D commercials and premium TV advertising formats.
"This significant milestone will expand 3doo's digital 3-D platform reach to millions of LG TV viewers in 87 countries, including major markets such as the US, Canada, India and the United Kingdom – and for the first time in the large 3-D markets of China, South Korea and Japan," explained 3doo chief executive officer Michael Stougiannos. "3doo is more strongly committed than ever to building its position as a global leader in 3D media and entertainment, and to disrupting the 3D film distribution industry worldwide."