Zoom increases advertising rates by 30%

Louise Duffy | 28-03-2013
Indian Bollywood channel Zoom has raised its advertising rates by 30% with immediate effect.
Avinash Kaul, CEO of ET Now, Times Now and Zoom, said: “Zoom’s strong and consistent viewership figures capture just one dimension of the brand’s popularity among its audience. Over the last few years we have seen a staggering response from fans in the real world engaging with the brand on social media platforms from across the globe. Zoom generates over 1.3 crore impressions and sparks over 1 lakh interactions every day in the social media space – it is the biggest TV brand on social media in Asia. Our clients believe in the power of Zoom as a platform to reach out to their urban, upscale consumers and the fact that the channel has the largest client base in the category is reflective of that trust.”
In a statement, the channel said the width and depth of its Bollywood content and its unique presentation style have been the key differentiators for the brand.