NAB 2013 News
NAB 2013: Harmonic aims to hit right note with HEVC video
Editor | 30-03-2013
As the drive towards producing technology based on the HEVC standard begins to ramp up, Harmonic has released a video about the next-generation compression standard examining its numerous benefits and applications.
The film, "HEVC: The Chosen One to Enable Ultra HD?”, from the video delivery infrastructure firm aims to provide viewers with a brief definition of the High Efficiency Video Coding (HEVC) standard compression standard which has been designed to address the growing issue of network pressures as online video proliferates.
Its proponents claims that HEVC video streams using the new standard will need only half the bit rate of its predecessor,ITU-T H.264 / MPEG-4 Part 10 Advanced Video Coding (AVC), which currently accounts for over four-fifths of all Web video. This could be crucial in the roll out of streams in increasingly higher quality especially the forthcoming Ultra HD 4K video products.
"Our VidTech Insider video series is [designed] to get up to speed on new technologies and trends that will be demonstrated at the industry's largest event of the year — the 2013 NAB Show," explained Peter Alexander, senior vice president of marketing and chief marketing officer at Harmonic.
"The most recent video in the series explores HEVC, an exciting new technology that we expect to have a major impact on existing and emerging applications such as OTT and Ultra HD."