Youku Tudou to add 33 US TV shows
Louise Duffy | 29-03-2013
Chinese internet TV company Youku Tudou has added 33 American TV dramas and variety shows, produced by ABC, CBS, Fox, NBC, The CW and WB, to its international library in 2013.
Titles include Vampire Diaries, Pretty Little Liars, Revenge, Elementary, Modern Family, 2 Broke Girls, 666 Park Avenue, Cougar Town, American Idol and Scandal.
Since 2010, Youku Tudou has imported more than 20 US TV dramas and variety shows, including Desperate Housewives, Glee, Survivor, America's Got Talent and X-Factor and more. The fastest growing content category, US TV viewership in China has seen a growth of roughly 400% from 2011 to 2012, says Youku Tudou, with average views for single episodes reaching as high as 2.5 million.
In addition to the new US content, Youku Tudou recently signed an exclusive partnership with Hong Kong Television Broadcasts (TVB) to host more than 2,500 hours of TVB dramas for the next two years.