NAB 2013: Elemental showcases cloud-based multiscreen monetisation

Joseph O'Halloran | 04-04-2013

Multiscreen content delivery supplier Elemental Technologies is take advantage of NAB 2013 to demonstrate what it claims are "ground-breaking" cloud capabilities for monetising multiscreen video.

The company’s unified software architecture is designed to offer the ability to implement live and on-demand video processing in on-premise, cloud-based or hybrid ground-cloud deployments. This is said to result in ensuring that the same high quality video output is available from on-premise appliances and secure cloud-based transcoding resources. The Elemental stream technology sits at the origin or the edge of the network to optimise bandwidth efficiency and also centralises management of video processing deployments.
Such technology sees use across the media industry with pay-TV operators, content programmers, production studios and sports broadcasters to deliver linear and on-demand multiscreen video to end users on any device.
In keeping with a growing trend, Elemental will also highlight 4K ultra HD encoding, HEVC/H.265 encoding and UltraViolet content creation, with video streaming to a variety of end-user players and devices.
It will also show technologies that the companies say will protect and monetise content in a multiscreen ecosystem, such as forensic watermarking, encryption, targeted ad insertion, advanced captioning and audio normalisation.
Explaining what the show means to the company and what it aims to achieve from it, Keith Wymbs, VP of marketing for Elemental, said: “As our solution set continues to mature and our innovation accelerates with continued customer adoption, we see NAB as the critical stage for showcasing our leadership in the multiscreen video processing market."