Vizrt adds Zeebox to second-screen partner roster
Editor | 04-04-2013
Vizrt has expanded its programme of enriching its on-screen graphics portfolio in a new partnership with second-screen experience provider Zeebox.
Zeebox’s technology is designed to provide viewers with what is claimed to be a “unique” social user experience on their mobile device to enhance what they are viewing, with tools to help manage programme guides and interface with social media.
The new partnership will aim to allow votes, polls, audience metrics and other real-time audience participation within Zeebox to be fed in real time into the broadcast stream for participating shows, allowing, say the companies, broadcasters to create dynamic new forms of interactive broadcast entertainment.
This arrangement comes days after Vizrt announced that it had teamed up with never.no to integrate live screen graphics with social media tools aiming to make it easier for those using social media to share Instagram photos, videos, personal photos, Facebook posts, tweets, and other user-generated content (UGC) on live shows.
“Our integration with Zeebox places the social interaction between the media house and the viewer directly in the hands of the viewers at home in a controlled workflow,” explained Håvard Myklebust, executive VP products and marketing at Vizrt. “With the additional integration to the Vizrt Online Suite, broadcasters have a powerful tool to maintain their content on every platform while giving the end user the best possible user experience supported by a cost-effective workflow which makes second-screen production affordable.”
“People have always wanted to participate in TV shows. Once upon a time viewers’ letters would be read on screen, then you could text in messages, then you could tweet at the show,” commented Anthony Rose, co-founder & CTO at Zeebox.
“The Zeebox/Vizrt integration takes that to the next level, providing broadcasters and programme makers with a wide range of creative ways to incorporate audience participation in TV shows. From talent and games shows to news and comedy programmes, broadcasters can now engage with their viewers and bring audience participation directly into the show in a way that wasn’t previously practical.”