NAB 2013: KIT digital unveils personalisation engine for VOD
Michelle Clancy | 04-04-2013
Video management provider KIT digital is extending search functionality and user control for video-on-demand (VOD) with the addition of the PerSys personalisation system to its VOD Store solution.
PerSys gives TV operators the ability to deploy a recommendation engine, calling on internal and external data to offer targeted content suggestions to drive consumption and revenue.
The VOD Store solution offers packaging and pricing tools, and is built on the Cosmos video platform, a broadcast-oriented video content management system for multiscreen delivery. It supports multiple platforms, geographies and languages, and in-context authoring so that editorial staff can modify promotions and other aspects of the user experience.
PerSys, which will make its debut at NAB 2013, ranks video content according to consumers' individual preferences. It also uses a plug-in framework to support the integration of new algorithms as they become available, including third-party recommendation engines and data sources.
With a design approach based on rules, personalisation schemes can be defined and invoked in PerSys and then implemented across the VOD Store.
"We are all agreed that consumers want to be able to access content when they want, and on the device of their choosing," said Mark Christie, CTO of KIT digital. "One of the biggest challenges is helping them find content that matches their particular interests. With the PerSys, broadcasters and content owners can develop very sophisticated personalisation systems with highly effective recommendation engines drawing on multiple sources of data. The technology is simple to implement, develop and manage, and the results will lead to better monetisation of all content and growing revenues."