Veria Living expands US media presence via Cablevision, RCN carriage deals
Michelle Clancy | 04-04-2013
Veria Living, a health and lifestyle-focused media company, has increased its US distribution by nearly 50% during the past 12 months via new agreements with Cablevision, RCN, GCI and its recent premiere in the Chicago DMA.
It also has signed branded programming block deals in Australia, Singapore and Mexico for Veria Living Fitness (early morning) and Veria Healthy Lifestyle & Cooking (mid-morning).
Last month, the Veria Living network kicked off a $1.5 million national consumer marketing campaign, dubbed Random Acts of Wellness. The campaign began in February in New York with appearances by the star of Rock Your Yoga, Sadie Nardini, as well as a Women of Wellness team at a local shopping mall, encouraging people to make healthier lifestyle decisions. The marketing push – timed to the Cablevision system launch – also featured a series of six tongue-in-cheek advertisements covering health and wellness themes.
The company has also made two personnel changes to support the expansion. Raymond Donahue, who most recently served as senior vice president of programming sales for Veria Living, has been promoted to chief revenue officer, with oversight of revenue-generating units including advertising sales, programming sales and new business development on a global basis across all media platforms.
In addition, Jennifer Liang has joined Veria Living Worldwide as head of global content sales and strategy, where she will take on the international activities that were previously under Donahue's purview. Liang previously served as senior director of worldwide sales and strategy at National Geographic, where she was responsible for negotiating distribution, co-production, acquisition and agency agreements for National Geographic Kids programming and managed sales and co-production partners in the United States, Canada, France, Latin America, Asia and other major markets.
These strategic executive appointments come on the heels of the company's earlier announcement regarding the creation of a $250 million US content development, production, co-production and acquisition fund, to be used for programming and related content across multiple media platforms.