StarHub introduces NFC movie ticketing service

Louise Duffy | 04-04-2013

Singaporean communications giant StarHub has partnered with cinema operator Shaw Theatres to offer what it claims is the world's first near-field communication (NFC) movie ticketing service.

Starting on 6 April 2013, SmartWallet will allow movie fans to browse and book films at Shaw Theatres on-the-go, using contactless payment, and collect their tickets using their NFC smartphone.
“When StarHub launched SmartWallet in August last year, we were the first mobile operator in Asia Pacific to successfully integrate contactless payment and location-based digital couponing services into a single mobile app. Customer response has been positive and we are encouraged by the continued growth in sign-up rate,” said Yeong Mun-Ling, vice president of business strategy, StarHub.
“In collaboration with Shaw Theatres, we are very pleased to unveil the world’s first NFC movie ticketing service that will allow our customers to conveniently book, pay for and tap to print movie tickets directly with SmartWallet. We are continually enhancing SmartWallet with more contactless payment and lifestyle options by working with like-minded partners who are committed to developing Singapore’s NFC mobile payment landscape.”
Mark Shaw, executive vice president of operations at Shaw Theatres, said: “We are constantly on the lookout for innovative solutions to bring quality experience to our patrons, and we are revamping Shaw Centre to align it with the positioning and target audience of Shaw Theatres Lido. On that note, we are excited to collaborate with StarHub to offer NFC services and increase payment options on our ticketing platform, bringing convenience to our technology savvy customers."
To begin using SmartWallet, customers with an NFC smartphone can get a StarHub NFC SIM card and subscribe to the free SmartWallet service. They can then download the free SmartWallet app from Google Play. Existing SmartWallet users can use the movie ticketing service by updating the SmartWallet app to the latest version.