NAB 2013 News

NAB 2013: Telestream migrates video transcoding to the cloud

Michelle Clancy | 08-04-2013
Telestream is extending its Vantage file-based video transcoding and workflow automation software to cloud-based environments.
Vantage Cloud includes automated transcoding, media processing, analysis and packaging, available on-demand on a cloud-based infrastructure.
By unifying with on-premise systems, Vantage Cloud allows users to respond to new formats, regulatory requirements and fluctuating workflow needs without development time and cost. Telestream has also announced a partnership with Amazon Web Services (AWS) for its initial deployment.
"Vantage was built for scale and very large deployments," said Barbara DeHart, vice president of marketing at Telestream. "Vantage Cloud now allows users to run Vantage in an elastic, hosted environment. Vantage Cloud combines the exceptional quality, video processing and broad format support that Vantage offers with the pay-as-you-go pricing option that cloud-based services like AWS offer."
Vantage workflow automation and system management capabilities allow for interaction between on-premise and cloud-based systems, creating a unified hybrid environment. The Vantage Cloud workflow system provisions Vantage transcoding software at hosted services like AWS. This includes CPU or GPU-based transcoding, media analysis, automated decision making and third-party system integrations. Vantage Cloud allows users to quickly and easily respond to peak demands, dynamically scaling their media processing workflows up and down as needed, without having to invest in additional hardware or software.
Telestream Vantage automatically converts video and audio with metadata between major formats and devices, including specialised transcoding for multiscreen adaptive bitrate formats, IPTV and cable VOD, broadcast, and a full range of Web, mobile, edit, production, proxy and MXF formats.