NAB 2013 News
NAB 2013: Worldnow tackles newsroom workflow integration
Michelle Clancy | 08-04-2013
Online publishing provider Worldnow has integrated its Enterprise Content Publishing platform for Web, mobile, social media and video feeds with ENPSnewsroom, to kick off a strategy for enterprise newsroom integration for local broadcasters.
"We are thrilled to continue and grow our ENPS relationship and to be able to provide our mutual clients with the benefits of a truly integrated bi-directional newsroom workflow," said Gary Gannaway, Worldnow's CEO. "Worldnow's market penetration makes us a powerhouse in local media and we look forward to continue to roll out our seamless/scaled publishing workflow to our more than 400+ clients."
The initiative delivers an integrated, bi-directional workflow so that media owners can post content directly to and from ENPS, for simultaneous transmission into the Worldnow Enterprise Content Publishing platform to push across Web, video, social and mobile platforms.
In other words, a news producer is no longer required to copy and paste from one system to another, thereby streamlining the publishing processes for scale.
"The integration with ENPS workflow allows our clients to focus on productivity and is critical when it comes to breaking news workflow and time to market," said Liza Watts, vice president of product management at Worldnow. "We are excited about the competitive advantages it will bring our clients."