NAB 2013 News

NAB 2013: Warner Bros enlist Elemental for content workflow and distribution

Editor | 09-04-2013
In a bid to enhance its Emmy Award-winning digital end-to-end (DETE) content workflow and distribution system, Warner Bros has deployed Elemental Server video processing systems.
Warner Bros Technical Operations developed the DETE system to enable automated and faster content delivery, more consistent video quality and greater efficiency for its customers. The system manages Warner's high definition and standard definition master files in the DETE digital vault.
The Elemental Server video processing, designed to increase studio production capacity and time-to-market, is used to transcode and transform material to digital video formats ranging from mezzanine-quality files to Web proxy files for remote viewing and editing. Furthermore it is said to be able to drive large-scale content conversion while significantly reducing the physical, power and heating footprint required to output studio-grade video assets for distribution.
Warner Bros now has the ability to expand existing automation of the time-consuming manual processes required to encode multiple video inputs and outputs simultaneously across its libraries containing tens of thousands of titles. It can also convert multiple source formats, such as JPEG 2000, MPEG-2 and AVI, and convert it frame accurately in up to 1.5X real time to Apple ProRes output, eliminating the need for manual solutions.
"The addition of Elemental solutions to the DETE platform has enabled us to expand our support of critical deliverables while providing us with significant performance improvements," said Vicky Colf, senior vice president, digital solutions and services, Warner Bros Technical Operations. "The ability to increase the velocity of content distribution across multiple platforms is vital to our business and technology from Elemental is a key enabler."