NAB 2013 News

NAB 2013: VDS launches turnkey workstations for ultra HD 4K content

Michelle Clancy | 09-04-2013
Versatile Distribution Services (VDS), which specializes in integrated solutions for the media and entertainment industry, has announced the availability of integrated 4K and 2K turnkey workstations featuring ASSIMILATE's SCRATCH Digital Intermediate software.
SCRATCH enables digital cinema and broadcast artists to generate dailies, conform, colour-correct and finish within a real-time, integrated, user-friendly solution.
The turnkey systems will be available exclusively in North America through CineSys-Oceana, one of the largest media and entertainment industry resellers.
"At Digital Arts, we recently launched New York City's first true 4K grading theatre," said Axel Ericson, founder of Digital Arts. "We designed it with the best technologies in order to define new standards in film post production. The theatre includes world-class brands and products such as the Christie 4K 4220 projector and Meyer Sound 7.1 Acheron speakers. As leaders in the 4K landscape, we chose ASSIMILATE SCRATCH and Bluefish444 for 4K DI because of its real-time 4K workflow capabilities without the cost of traditional big-iron systems. We're really excited to learn about the new turnkeys from VDS and ASSIMILATE, because they take a lot of the trial and error out of configuring 4K workflows. This is what the market needs in order to widen the 4K user base."
Michael Flanigan, co-CEO at CineSys-Oceana, added: "CineSys-Oceana has always specialised in workflows as opposed to just products. We're excited to be the exclusive North American reseller for these new turnkeys from VDS because they're focused on designing and optimising around the entire workflow, and providing systems that have proven experience in 4K environments. Our customers have always been at the leading edge of the media and entertainment industry, and we believe that the market is ready for 4K now. These turnkey systems are the ideal products to help our customers facilitate the transition to 4K."