NAB 2013 News
NAB 2013: Triveni launches multiscreen initiatives for local broadcast
Michelle Clancy | 09-04-2013
Triveni Digital has announced strategic multiscreen initiatives for local broadcasters, based upon a new ATSC 2.0-compatible open architecture and system components.
Triveni Digital and its partners will allow local broadcasters to deliver content to next-generation viewing platforms. By extending the options for viewers to access local content, broadcasters can build additional revenue streams through targeted advertisements as well as subscription and pay-per-view services.
Some components of the architecture are already supported by Triveni Digital's products. Additional components will be developed over time, in collaboration with third-party technology vendors and with input from local broadcasters.
Elements of the new architecture include GuideBuilder Plus, which supports metadata for ad targeting, news segment metadata, sub-event schedules, related-content metadata and interactive moments within events (i.e. triggers).
Triveni Digital's Open MediaHub initiative, meanwhile, will develop open-source software for broadcast cache management in the home in partnership with other key industry players. The Open MediaHub can be configured within a variety of consumer devices. The open environment for CE devices will optimise local broadcast content distribution costs, the company said, and supports a variety of emerging applications and devices for viewing broadcast content.
Also, Avisor is a tablet-based software platform for viewing local media content. It provides a portal for conveniently accessing local content and creates a platform for targeted advertising. Avisor can be used to view content from the Open MediaHub or the Internet, including previously aired or distributed content such as local news segments or associated newspaper and magazine articles. In addition, Avisor can complement a station's live viewing experience by serving as a second-screen enhancement.
SkyScraper for broadcast workflow is being extended to take advantage of new technologies, including ATSC 2.0 and the Open MediaHub initiative.
And finally, Triveni Digital is working with Xstream to adapt Xstream's over-the-top (OTT) content toolset for the local broadcast environment; it is being integrated with Triveni Digital's other content distribution initiatives.
"The television industry is entering a new phase, driven by rapid changes in content delivery options and consumer viewing patterns," said Mark Simpson, president and CEO of Triveni Digital. "While the growing consumer expectation to access video programming on any device at any time is a challenge, we believe it creates a compelling opportunity for local broadcasters to leverage their unique advantages. After the recent employee buyout of LG Electronics' ownership position in the company, we are in an ideal position to work with key partners and customers to implement our new strategy directed toward enabling broadcasters to capture a larger share of the local advertising market and to receive premium content payments."