CNN Latino expands US markets
Gabriel Miramar-Garcia | 09-04-2013
CNN Latino, the Spanish-language news programming block created for the US Hispanic market, is expanding to New York, Orlando, Tampa and Phoenix.
With the addition of these four new markets to its existing presence in Los Angeles, CNN Latino programming will now be available in markets that represent about a quarter of US Hispanic Households.
CNN Latino, which covers news, lifestyle, documentary, talk and debate, will now be available on WBQM Channel 3 in New York, WATV Channel 47 in Orlando, WTAM Channel 30 in Tampa and Channel 44 in Phoenix. As part of its expansion plan, CNN Latino has partnered with TMATIG to develop alliances with key Hispanic television stations in east coast markets, and with Lotus Communications to develop its alliance with Channel 44 in Phoenix.
"We are so fortunate to be in a strategic partnership with TMA-TIG and their first group of stations, which will allow for a rapid expansion of the CNN Latino-branded programming block across the east coast of the US, and to have a relationship with Lotus Communications in their heritage Phoenix station," said Cynthia Hudson, senior vice president and general manager of CNN en Espaņol and Hispanic strategy for CNN/US Hudson. "We believe that CNN Latino programming is a great alternative to the current offering of Hispanic broadcast content in the US."
CNN Latino signed with WBQM-LD Channel 3, a low-power television station in New York, which will carry the CNN Latino eight-hour programming block from 3-11pm (ET).
"We are very excited to be partners with CNN Latino in this venture," said Luis Isaias, president of WBQM-LD Channel 3 and a partner in TMA-TIG. "The local audience is key to the development of any media franchise in this changing market. Our production expertise combined with CNN Latino's high quality and relevant programming will certainly make CNN Latino in New York a channel of choice among Hispanic households looking for news, actuality, and information about their city, the country and the world."