WPP joins third funding round for Leading Smart
Louise Duffy | 09-04-2013
WPP Digital, the digital investment arm of WPP, has participated in a third round of financing in relation to its minority investment in Leading Smart Holdings.
Leading Smart has a controlling interest in the parent company of Miaozhen Systems, the digital advertising measurement company with expertise in managing big data in China.
WPP has invested in a series C preferred share round in Leading Smart alongside CBC, KPCB (Kleiner Perkins Caufield & Byers) and Redpoint Ventures.
This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors. Greater China is one of the fastest growth markets for the company, and is currently WPP's third largest market with revenues of US$1.3 billion in 2012, including associates.