Trace Group turns ten with new digital expansion plans
Pascale Paoli-Lebailly | 08-04-2013
Celebrating its ten-year anniversary at MIPTV in Cannes, French music and sport group Trace Group plans continuing expansion on all platforms, including digital.
On the heels of Trace's recent agreement with Türksat, regarding the delivery of HD channels Trace Sports and Trace Urban, Olivier Laouchez's company keeps rolling out internationally. Along with Trace Tropical and Trace Africa, the four brands comprise 15 pay-TV and digital platforms which are available in over 145 countries to more than 60 million subscribers.
From its beginnings as an urban music TV network in Europe, Trace has transformed into an international brand and media group, active in urban music and sporting celebrities.
Trace Sports has achieved quite rapid expansion since launching 18 months ago. It has signed carriage deals with key operators, including the UK's largest pay-TV broadcaster BSkyB, DStv in South Africa, Al Jazeera in the Middle East and Megacable in Latin America.
Trace Group expects to launch the channel in the US within the next couple of months.
The company also plans to reinforce the relationship with its global audience and increase its multiscreen presence this year with the launch of new services online and on mobile platforms.
It is specifically developing MyTrace, a personalised, smart TV music service adapted to any type of content and channel. It will be available on all connected devices. Trace Music and Trace Sports apps for iPad, iPhone and Android are also about to be launched.
"We want to leverage our success in the music sector to go further and take our audience towards their favourite ways of expression: sports, mobile phones, social networks, Web, radio and, one day for sure, movies and video games," explained Laouchez.