London, 09 04 13 – Spoke, Consumer engagement and social TV experts, today announced winning a further 3 year contract with digame mobile, to work on the Eurovision Song Contest. Spoke provide live interactive vote management of UK voice votes from the semi-final and final which will be aired on 16th and 18th May, 2013.
The 58th Eurovision will be hosted in Malmo, Sweden and broadcast all over the world. The BBC will be broadcasting the program in the UK, which will be hosted by Graham Norton. This year’s UK representative has been confirmed as Bonnie Tyler, who gained international success in the eighties for hits such as Total Eclipse of the Heart, with the song Believe in Me.
Spoke will aggregate UK votes in real-time across multiple platforms, including IVR and Voice Short Codes. This year will be the first time that Voice Short Codes are used on Eurovision, enabling transparent pricing for mobile phone votes. Spoke will be integrating their Vote Command platform with Eurovision’s own system and ensuring compliance for all UK votes.
Thomas Niedermeyer, Director International Project Management at digame mobile commented, “Spoke bring years of experience and expertise in live vote management, which is essential because Eurovision runs across numerous countries and is therefore more technically complex than most votes, so it requires excellence in all the vote rooms across Europe. The team at Spoke have been very professional since we started working with them in 2010 and so we’re very happy to have them on board for another three years.”
Jane Thomas, Interactive Services Director of Broadcast at Spoke said: “It’s an honour to be asked to continue our work for such an iconic international program as Eurovision. In addition to our expert team, we offer the best technology which enables us to take data from any source, ensure compliance and report in real time - essential for high profile voting programmes such as Eurovision and in today’s rapidly changing voting landscape.”