MP & Silva acquires exclusive FIFA media rights in Vietnam
Louise Duffy | 18-04-2013
Media rights company MP & Silva has secured a deal for the exclusive rights to distribute FIFA’s tournaments in Vietnam between 2013-2014 for the first time, including the 2014 FIFA World Cup.
The 2014 FIFA World Cup will take place in Brazil next year from 12 June to 13 July 2014, and MP & Silva will be the exclusive distributor for television rights across cable, satellite and terrestrial platforms. The deal includes all 64 live matches and ceremonies of the 2014 FIFA World Cup as well as daily 45-minutes highlights.
The offer also includes all FIFA tournaments including the FIFA Confederations Cup 2013 in Brazil, FIFA Beach Soccer World Cup 2013 in Tahiti, the FIFA Under-20 World Cup 2013 in Turkey, the FIFA Under-17 World Cup 2013 in the UAE, the FIFA Under-20 Women’s World Cup in Costa Rica and the FIFA Under-17 Women’s World Cup 2014 in Canada.
Andrea Radrizzani, MP & Silva group CEO, said: “We are very proud of our great relationship with FIFA, the world’s governing body of football. We look forward to working with our robust network of partners in Vietnam and continue distributing top premium content, headlined by the 2014 FIFA World Cup. Vietnam continues to be a key market for MP & Silva, and this partnership with FIFA underlines our leadership in sports content across the region, adding to our comprehensive line-up of top football leagues, tournaments and club content from around the world.”
Niclas Ericson, director of FIFA TV, said: “MP & Silva is an important player in the sports industry in Vietnam and is joining the FIFA efforts to further enhance football across its platforms in Vietnam. This inaugural deal with them underlines their commitment to football, and ensures that our events, including the 2014 FIFA World Cup, will be seen by the widest possible audience across Vietnam – an exciting football market that continues to grow.”