Italian satellite TV breaks eight million homes barrier
Editor | 19-04-2013
Said to show the consolidating role of satellites as a core broadcast infrastructure serving a third of TV homes in the country, research from Ipsos and Eutelsat has revealed that 8.2 million Italian households have a DTH antenna.
The bi-annual TV Reception Barometer found that Italy's satellite TV universe continues to expand and is the second most popular route to multichannel viewing. A third of the nationwide base of 24.7 million TV homes has opted for satellite reception of pay or free-to-air channels, with 16 million homes watching TV via the terrestrial network. Only 250,000 homes, confined to highly urban districts, are IPTV subscribers.
In addition, the survey on TV reception modes and trends across a global footprint as well as the Italian broadcasting landscape showed that Eutelsat's HOT BIRD satellites account for 7.3 million homes, a gain of over 200,000 homes in the 24 months since the last survey. A further 700,000 homes are equipped to watch satellite TV from other Eutelsat neighbourhoods, including Eutelsat 16A, Eutelsat 9A and Eutelsat 7 West A. In all, over nine-tenths of satellite homes in Italy are served by a Eutelsat satellite, making the platform, said the company, the reference for multichannel viewing across Italy.
HOT BIRD broadcast satellites host 378 Italian TV channels across free-to-air and pay-TV channels. The Sky Italia pay-TV platform accounts for 4.8 million homes with three-quarters watching over 50 HDTV channels in HD. A total of 2.4 million Italian households are watching free-to-air channels, of which over 1.5 million are equipped for DTH reception of TivùSat, the satellite DTT platform, up from 1.3 million homes since the switch-off of Italy's analogue broadcasting network in July 2012.
"Satellite continues to make inroads in Italy's digital broadcasting landscape and we believe that the move to higher quality in the form of HD, 3D and for the future, 4KTV, will further consolidate its place as a core infrastructure," commented Jean-François Leprince-Ringuet, Eutelsat's chief commercial officer.