M6 Group selects Mesagraph to measure its social audience
Pascale Paoli-Lebailly | 19-04-2013
French commercial group M6 has selected Mesagraph's Meaningly technological solution to measure and analyse the social audience of its three FTA DTT channels: M6, W9 and 6ter.
The solution automatically analyses the social interactions on Twitter and Facebook and gives qualitative and quantitative feedback on the social impact of each TV show broadcast.
"To keep enriching the TV experience, including on second screens, we need to know more about social talks," Nicolas Capuron, marketing and business director at M6 Web explained.