Singapore regulator kicks SingNet to cross-carry Barclays Premier League
Editor | 25-04-2013
In what will surely be celebrated in a football-loving country, the Media Development Authority of Singapore (MDA) has issued a direction to SingNet to cross-carry live Barclays Premier League football matches on rival platforms.
The mandate will cover the 2013/2014, 2014/2015 and 2015/2016 seasons and will mean that SingNet is required to commence the process set out under the countryís Media Market Conduct Code to enable the cross-carriage of the Premier League programme on arch rival StarHubís platform.
Under the Cross-Carriage Measure, pay-TV retailers who have acquired any exclusive content on or after 12 March 2010 must widen the distribution of such content by offering it to other subscribers through the set-top boxes of qualified pay-TV retailers.
After what it called a thorough examination of the agreement between SingTel and the Premier League, MDA concluded that the agreement contained certain clauses which prevent or restrict or are likely to prevent or restrict the same content from being acquired or otherwise obtained for transmission on selected platforms in Singapore by other pay-TV retailers.
The regulator noted that move is similar to the arrangement for UEFA Euro 2012, the first piece of exclusive content to fall under the Cross-Carriage Measure. StarHub had acquired the rights to UEFA Euro 2012 exclusively last year, and the 64 matches were cross-carried on SingNetís mio TV service.