TalkTalk claims first with new YouView on demand digital theatre channel

Editor | 27-04-2013

In what it calls a ‘mission’, TalkTalk has launched a digital theatre channel for its customers of the YouView service for which it is one of the founder partners.

In launching the service, the UK telco cites research showing that while West End box offices might be booming, just a fifth of the British public attend the theatre each year.
To address this need, TalkTalk is working in partnership with one of Britain’s leading theatre companies to capture live performance using multiple camera angles and high-definition technology.
The Digital Theatre Channel claims to be currently the only on demand TV service dedicated to delivering the best of British theatre captured authentically on-screen.
The repertoire of the Digital Theatre Channel includes some of the best works of Shakespeare as well as modern playwrights. The service will launch with King Lear starring Jonathan Pryce; Long Day’s Journey into Night, starring David Suchet; Much Ado About Nothing with David Tennant and Catherine Tate; Ibsen’s A Doll’s House; and Arthur Miller’s All My Sons.
TalkTalk has also teamed up with the Italia Conti Academy of Theatre Arts to provide the public with what the IPTV operator calls the first on-demand pop-up theatre.
Content will be updated regularly with full productions available for purchase on demand through the TalkTalk Player. Customers will be able to browse the Digital Theatre Channel by finding it in either the “All Channels” section of the TalkTalk Player or within the YouView user interface.
Commenting on the launch, TalkTalk’s Tristia Clarke said: “Our unique on demand theatre channel, brought to our customers via the TalkTalk Player, marks an important milestone in our drive to make great content affordable and accessible for all. We are taking to the streets with our launch day pop-up theatre performances to reinvigorate the public’s love affair with live theatre and celebrate the launch of this great channel.”
Added Digital Theatre’s co-founder and CEO Robert Delamere: “We're delighted to partner with TalkTalk and bring the best of British theatre to living rooms across the UK via the TalkTalk Player and our new Digital Theatre Channel. This is a unique opportunity for us to gain new audiences for our productions and the world class talent working in the British theatre scene.”