Freesat reports strong fiscal 2012/13
Editor | 02-05-2013
When one thinks of what may be the UK’s fastest growing established TV platform that continues to outgrow pay-TV rivals, Freesat may not be front of mind, but that is indeed what the free satellite service is claiming.
Indeed, according to its latest set of financial results, and just before its fifth birthday next week, Freesat has now sold 3.2 million units taking total gross retail UK sales since launch in May 2008 to £1.2 billion. The free satellite service is now in 6% (1.7 million) of UK homes and added around 150,000 households in the last 12 months, more than both Sky and Virgin Media combined, including 29,000 new homes in the latest quarter to 31 March 2013.
Of the new additions, and perhaps indicative of the general state of the UK economy, just over half of the additions in the 2012/13 period originated from UK pay-TV providers, the majority from Sky. Freesat research has indicated that just over a quarter of UK homes are considering changing TV service provider in 2013, and of these, 60% are being driven by the desire to save money.
Commented Emma Scott, Freesat’s managing director: “Freesat is truly a TV platform of choice. Our consistently positive results demonstrate fantastic growth and a strong appetite for high quality, good value TV in a challenging economic environment. The success of our <free time> service with its cutting-edge TV guide and on-demand services including BBC iPlayer, ITV Player and YouTube, gives yet more sensible reasons to switch to Freesat. “Every one of us across the UK is continually reassessing how we spend our money, and with 79% of viewing across all platforms, including pay, going to free channels, and 52% going to the top five channels – having a monthly TV subscription just doesn’t make sense for most people.”